Overview

Empify is a social enterprise created to modify the way people perceive themselves and the role of money in their lives. The fundamental mission is to educate, empower, and modify the mindset of every individual inspiring them to achieve career, life, and financial success. Empify teaches basic wealth fundamentals to both adults and children by pouring belief into communities through financial education, inspiration, and implementation.

Client requirements

Our client contacted us with this very unique idea. They wanted to create a kind of an online school that will teach adults and children of any age the fundamentals of wealth through financial education, inspiration, and implementation. The fundamental mission was to educate the end-user to be successful.  They aimed to create a for their users using the newer technologies which should be fast, easy to maintain, and follow the latest web standard UI & UX. 

Discovery While evaluating the requirements, we came to know about the possible user base of our client. Empify wanted to build this site for both children and adults. When we conducted the meetings with Empify’s stakeholders we came to know their vision. They wanted to teach basic wealth fundamentals to both adults and children by pouring belief into communities through financial education, inspiration, and implementation. Moreover, they wanted their website to be simple, awesome yet unique in its own way.

Strategy Understanding the domain and application’s requirements during our discovery process drove us into very important decisions. We made important decisions in the UI Designs, Technology selections, and Architecture of the website. After going back and forth with the client, we all agree on using WordPress as the base technology for this website as it is the leading CMS right now in the market. We carefully chose the theme for our client which represented their vision perfectly. They happily approved it. The main goal was to increase engagement and the length of time visitors spent on the website. Another goal was to give people a reason to come back to the site, increasing the number of returning visitors.

Build

With the design prototype ready, we jumped into designing the main layout of the website with the close coordination of our client team, which led to the project setup and architecture design. We were using the latest WordPress and PHP 7.2 for this project. Our backend engineers chose MySQL as the DB for the project. While building the application the core focus was to set up a project which followed the market standard and best coding practices. We make sure that if in the future, there is a need to scale the website, it can be done easily without any hassle as the best practices were ensured with peer code reviews and pull request approvals before it merged to the main repo. The project timeline was set up and scattered into weeks resulting in a build each week with a checklist of completed features to client QA teams after performing the initial testing on our end.

Test & Launch

With everything ready, it was time to test the site. We tested Empify on most common devices and browsers to make sure the experience was consistent.  We conducted QA on our side to make sure the website was performing the way it should be.  Once we were certain that there were no hiccups, we showed them to our client. They did their own testing on their end and gave us their feedback. After some minor tweaks, after everyone was satisfied, we moved the website onto a live platform for users to enjoy.