Overview

Greater Himalayan Pakistan is a non-profit organization. It is the leading organization that inspired the young mountaineers to take a step to explore the beauty of Pakistan. The organization aims to facilitate the people of the plain areas, who have the passion to climb mountains. Their purpose is to provide basic training to the new young climbers to minimize the casualties. The training sessions are held often to encourage the young mountaineers and teach them the rescue training that can help to enhance the knowledge about the uses of equipment during incidents.

Client Requirements

GHP is a non-profit organization. They came to us with a vision. They wanted the youth of Pakistan to explore the mountains, the beauty of the north side of Pakistan. They wanted to inspire the youth through their own expeditions, stories, and achievements. Also, they wanted to showcase their work online so people can know about them. They wanted to digitize their work and online presence. And what other best way to digitize yourself than having a website.

They aimed to have a website that uses newer technologies, which should be fast, easy to maintain and follows the latest web application standard UI & UX.

Discovery As with many of our projects, we kicked this project off with an in-depth interview with the key stakeholders. During our interview with them, we identified what their core values were, who their target audience was, defined some SMART goals, and kicked around ideas for how to make the application super easy to use. After the session, our creative team dove into analyzing available competitors of Greater Himalayan Pakistan. It helped us visualize important things. Through our discovery process, we were able to hone in on the priorities of the business, as well as which aesthetics we wanted to use for the new brand.

Strategy When approaching the strategy for the Greater Himalayan Pakistan, we took our research and learnings and applied them to the overall strategy. We knew that the most important aspects for users would be. We knew that our most important page was going to be our homepage. Where all the users will land. So, with a clear understanding of these priorities, we jumped into wireframe creation. After having meetings with our clients, we agree on using WordPress as a base technology for their website. We chose the theme that was really unique and was also conveying the message of the vision that our clients have. He approved it in no time.  The main goal was to increase engagement and the length of time visitors spent on the website and make the site SEO friendly so Google can index the website quickly and easily. Lastly, but most importantly, we had to the website faster as no one likes slow websites.

Build

Once we established the structure of the site through wireframes, it was time to have fun applying our intentional styles to them. During the design phase, we applied the previously selected colors, fonts, and imagery styles to the site to give it a unique look and feel and set the stage for a strong brand. After that, we jumped into designing the main layout of the website with the close coordination of our client team, which led to the project setup and architecture design, DB was set up and connected to the website frontend. 

We developed the site using the latest technology so that visitors would have a great experience across all devices. Also, we ensured that the website works on all phones alike.

Test & Launch

When testing the website, we needed to make sure everything was working correctly. We tested the site on multiple devices to ensure mobile and tablet responsiveness and prepped the site for launch. Before going live, we ran through our extensive pre-launch checklist to make sure everything was in place for the launch. Once confirmed, we started the launch process, moved the site to the live server, pointed the domain, and it was life!